The Greene Turtle is a regional sports bar and restaurant brand known for its neighborhood atmosphere, game-day energy, and community-focused promotions.
Supported The Greene Turtle’s marketing across 40+ franchise locations, creating promotional campaigns, local store marketing, signage, menus, digital assets, and branded collateral. I also directed photography, edited visual content, and helped maintain a consistent brand presence across print, digital, in-store, and event-based marketing.
Campaigns · Signage · Print · Promotions · Environmental · Menu Design · Photography · Event Marketing
Junior Reporter Campaign
The Greene Turtle partnered with the Baltimore Ravens to create the Junior Reporter campaign, giving young fans the chance to win a behind-the-scenes media experience and interview Ravens players. I developed campaign creative across digital, print, and in-store touchpoints, building a consistent visual system that carried the promotion from web and email to restaurant signage and large-format displays.
Pop-up Banner | E-Blast | Web Banners | Posters | Print Ads
NY Islanders Partnership
Developed a multi-channel promotional campaign for The Greene Turtle’s partnership with the New York Islanders, extending the brand across digital, in-arena, and customer-facing touchpoints. The creative was designed to feel cohesive across every format while adapting to the very different scale and viewing conditions of email, arena signage, jumbotron graphics, and dasherboard advertising.
E-Blast | Jumbotron Graphics | Arena Marquee Graphics | L-Wrap TV Advertising | Dasherboard Advertising | Promotional Graphics
In-store & OOH Promotions
Designed promotional and environmental graphics for The Greene Turtle across restaurant, outdoor, and customer-facing applications. The work required adapting the brand to very different formats and viewing distances while keeping the creative consistent, clear, and recognizable across each touchpoint.
Billboards | In-Store Posters | Promotional Signage | Menu & Offer Graphics | Environmental Graphics
Promotional Campaign Rollout
Extended The Greene Turtle’s slushie drink promotion across in-store, print, social, email, and digital touchpoints. The campaign introduced and promoted the featured frozen drinks through a cohesive visual concept, including custom turtle mascots I designed specifically for the promotion to give each drink its own personality and make the campaign more memorable. From window graphics and postcards to email and social media, each piece was adapted for its specific format and viewing environment while keeping the campaign consistent, recognizable, and easy for customers to engage with.
Campaign Design | Environmental Graphics | Social Media | Email Marketing | Print Collateral | Digital Design | Campaign Adaptation | Logo Design
