M-Edge is a consumer electronics accessories brand creating protective, functional, and lifestyle-driven products for mobile devices, including cases, charging solutions, and portable tech accessories.
I worked across packaging, e-commerce, social, web, and trade show design, creating everything from retail graphics and digital assets to product photography, 3D renderings and product design. I also helped build larger campaigns, using customer and focus group feedback to shape the creative and make sure the work actually connected with the audience.
Retail · POP Displays · Packaging · Product Design · Print · Social Media · Trade Shows · Presentations · Trend Research & Analysis
Trade Show & Event Design
Designed large-scale trade show graphics and supporting materials to bring the brand to life in busy, high-traffic environments. For CES, the work had to grab attention quickly, communicate product benefits clearly, and still feel cohesive across booth graphics, signage, displays, and supporting collateral. The goal was to create a space that felt polished, on-brand, and easy for attendees to understand at a glance.
Booth Graphics | Environmental Design | Signage | Product Displays | Event Collateral
I also directed the photo shoot for the product line and event, helping shape the overall look, styling, composition, and final image selection so everything felt consistent with the brand.
Presentation Design
Designed presentation materials to support product launches, retail partnerships, sales conversations, and brand storytelling. The goal was to make product information clear, persuasive, and visually consistent while giving sales teams polished tools they could use with buyers, partners, and internal teams.
Sales Presentations | Product Launch Decks | Retail Support | Brand Storytelling | Product Education
Print Design
Designed a range of print collateral to support product launches, retail promotions, seasonal campaigns, and sales initiatives. From postcards and promotional mailers to magazine ads and product-focused spreads, each piece was built to balance strong visual impact with clear product messaging. The goal was to create print materials that felt polished, on-brand, and easy for customers and retail partners to understand at a glance.
Print Collateral | Promotional Campaigns | Retail Marketing | B2C & B2B Sales Support
Retail Display
Designed retail displays and point-of-purchase materials to bring product stories to life in-store. From floor shippers to countertop displays, each piece was created to grab attention, communicate key benefits quickly, and keep the brand consistent across different retail environments. The focus was always on making the product easy to understand while giving sales and retail teams a polished, functional merchandising tool.
Retail Display Design | Point-of-Purchase | Structural Graphics | Product Merchandising | Brand Storytelling
Tech Tote Product Development
I designed the M-Edge Tech Tote from initial concept through market launch. The process started with fashion, lifestyle, and competitive research to understand emerging trends, customer needs, and opportunities in the market. From there, I developed the product concept, features, materials, colors, and overall aesthetic, working directly with manufacturers throughout sampling and production to refine the design and make sure the final product balanced style, function, cost, and manufacturability.
Once the product was finalized, I helped carry that vision through to packaging, photography, marketing, and launch—giving me experience across the full product development process, not just the final visual design.
Product Development | Trend Research | Market Research | Product Design | Packaging | Manufacturer Collaboration | Photography | Go-to-Market
